Gucci Watches - Page 2
 Gucci 8600 Men's Chronograph Watch |
 Gucci Ladies' Watch |
The Gucci History (page 2)
In the 1960’s Gucci becomes increasingly popular and famous, opening stores in Beverly Hills, Palm Beach, and Tokyo. Such Hollywood stars as Grace Kelly (for whom Gucci made another icon – the flora silk scarf created by Rodolfo Gucci), Peter Sellers and Audrey Hepburn made the name Gucci synonymous with “chic”. Jackie Kennedy was photographed with the Gucci shoulder bag, which is now known as the “Jackie O”. It was in this period that the company adopts the now famous “GG” logo which is created by Aldo Gucci.
In the 1970’s the company expands into the East, opening stores in Tokyo and Hong Kong. As always, there is turmoil within the Gucci family with squabbles between the brothers and the various members. In 1983, Rodolpho Gucci dies and his son Maurizio Gucci takes control of the company along with Aldo Gucci’s son, Paolo. Soon after, Maurizio cut 15,000 products from the Gucci line in order to streamline the company and stop what he felt was the dilution of the family name. He did not cut the watch side of the business however; in fact he invested more into it. As a result, the Gucci name recaptured some of what had made it so sought after; its rarity and craftsmanship, and the watch side of the family business flourished. In 1984, the now well known Domenico De Sole became the president of Gucci America.
In the 1990’s, Gucci goes through a renaissance under the designer directorship of the now famous American designer, Tom Ford. With a lot of energy and a fresh approach, Gucci’s newest head executive would brings Gucci back to the center of “chic”, with his first collection in March of 1995. Tom Ford would become one of the best known fashion designers in the world. Tom Ford would leave his post in 2004 along with Domenico de Sole. After some shuffling, the design directorship of the company now resides with Frida Giannini and John Ray.
